Genevieve Sweeney

Genevieve Sweeney is a luxury knitwear designer based in London.

“Meg has a beautiful eye and seamlessly brought together a shoot that 100% captured the look and feel of my brand. As a knitwear designer, I am keen to show the smaller details of the knitted textures which Meg emphasised perfectly. From set location, casting of models and mood board, Meg gave me huge confidence after only a morning of discussing a collaboration that this would be a photo shoot that really evoked the GS man. I look forward to working with Meg again”